Head of the Agency
It is a document with a detailed plan of activities which includes the scope of work and a timeframe for each task, key media, types of publications, their topics and other detailed information
Analysis of your competitors publications (number, their topics, sentiment and key messages, as well as the news agenda of your industry. This data allows you to quickly respond to events and adjust the strategy for the further promotion of the company.
A press release is the fastest possible way to publish company news in the media.
These are effective tools to increase company and speaker awareness. It helps to develop effective relationship whit audience. The format of an interview, author’s article or column allows you to deeply reveal the topic and convey the key messages of your business to the target audience.
The comments of the company's speakers in the media, for example, in reviews or analytical articles, where journalists collect the opinions of various experts, allows you to constantly remain in the public eye and increase the number of references.
Compilations are overview publications on a specific topic. For example for HoReCa segment it may be a compilation of "The Best Verandas of Moscow" in The Village, and for beauty market clients it may be a publication "Skin care products that you cannot miss this fall" in Grazia magazine.
There are two ways to boost media coverage of your published material (articles, columns and interviews):
Thus, the number of views among your target audience increases, and the journalist is more loyal to you. The recommended advertising budget if from 10,000 rubles.
This could be one-time mentions, a series of barter posts, product reviews, or big beautiful projects with a group of bloggers. There are a lot of formats and they depend on the specifics of your business and its aims. This paragraph shows the average cost for organizing 1-3 publications for bloggers with average reach. Read more about working with bloggers in the Digital & SMM section.
The main goal of such news lettings is to create friendly relations between journalists (bloggers) and your brand. A special newsletter evokes positive emotions, which means that it will be remembered. It can lead to posting or invitation to an event.
We blog on behalf of a speaker or a company on VC, Yandex Zen, Rusbase, etc.
The cost is indicated for one event.
Press event is much more effective than a creative news letting (see in the section "Working with media and bloggers"). It's the closest contact with the journalists you can get and a great way to introduce them your brand, to guarantee engagement and increase their loyalty. Interesting informative events allow you to get more detailed publications about the brand, its products, and services. We deal with all types of press events - from breakfasts for 4-6 journalists to organizing the work of the press service of large forums. More details can be seen in the section "Organization of events".
We cooperate with highly qualified translators (including simultaneous interpreters) and guides. More about this – you will see soon on the page of our Travel & Business unit.
Languages: English, Portuguese and Spanish.
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«PR in restaurant business is first of all a correctly built strategy,
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A PR strategy must necessarily be correspondent to the objectives of marketing and business in general. Thus, the tasks that PR helps to solve include:
Yes, PR affects sales like any other part of marketing. Of course, a potential consumer will rather buy from a company with a good reputation than from one about which he knows less or nothing at all. It is important to understand that PR strengthens the system of marketing and sales in the company and does not replace it. It is one of the points of contact with the target audience.
Firstly, the credibility of the editorial material is much higher than of the commercial material marked “as advertised”. Secondly, the agency's work to create the material and ensure its release in the media costs less than placing the same material in the same media on a commercial basis.
Even multiple ad placements will not build your reputation because it is impossible to buy one. It can only be worked out, and it is a work in common of the agency with the Client.
Every month, it is assessed (in those comprehensive reports that we have mentioned) according to the following indexes
If we keep your social network accounts, then these are:
If we also organize events, then these are:
Look at the standard for our report. It contains a complete list of performance indexes for each type of work, that give a clear picture of how well we have worked together. Of course, for each Client, the report will take its own special form, because all projects are individual. But we want to show you that we bring real benefits to the business, assessing our work in the most detailed and understandable way.
Monthly reports are in fact an assessment of how well PR strategy is working. We always keep our finger on the pulse of the first results
In the medium term, the effectiveness of PR begins to manifest itself in increasing awareness and level of trust. The cost of an advertising lead decreases, journalists of the target media begin to show loyalty and send requests on their own. It makes it much easier to establish new partnerships, or even your potential partners come to you on their own.
To measure the long term result you just need to understand whether the business problem has been solved or not? Of course, you also need to analyze the effectiveness of other marketing tools, not just PR.
For example, the business task was to increase sales. There was a number of publications about you as a part of a PR campaign aimed at generating interest to the company among the target audience. The reports show that people started to search for you in Google more often and the number of organic traffic to your website has grown, and there has been an increase in subscribers in social networks. Advertising performance is excellent as well, but sales have grown very weakly. In this case, it is necessary to analyze the work of the sales department.
If all marketing tools are performed well, then PR has the best effect on the growth of financial performance.
We are engaged in both subscription services and individual projects.
For example, we can easily hold an effective press event or carry out a PR campaign supporting a new product, or engage in raising the expert status of a leader, organize his speeches at niche events and prepare him for the participation.
We are always happy to discuss an interesting new project.
The minimum subscription period is 3 months.
All amounts, terms, list of media and other important nuances will be detailed in the contract.
We work on advance payment base (at least 50%).
We receive a completed brief from you, then we arrange a meeting in person or online. We delve into the specifics of your company, formulate the goals that you want to achieve. We tell about ourselves and how we can be useful.
Within a period of up to two weeks (sometimes it takes two days, in case of smaller projects) we prepare an offer with clear KPIs. Then we arrange a meeting and make a presentation, discuss the details and make adjustments, if necessary.
All approved KPIs, terms of work and other significant nuances are included into the contract. After receiving the prepayment, we approve a detailed PR-plan (tactical action plan) and start working.
Your account manager is always in touch with you, and you have online access to the approved PR plan and can see the progress of its implementation. We promptly discuss working points and during working process suggest new ideas and initiatives. Our team will always help you with advice on marketing-related issues (and often on other related issues) and is ready to back you up at any time.
With the frequency stipulated by the contract we provide you with a detailed and understandable report where you can see the results of the work enjoying your own and our common success.